HOLLYWOOD METRICS
HomeAboutCraftNewsAnalyticsScriptsPricingAPI
Catalog/Comedy/It
It poster
A
Excellent
MASTER SCORE 80.8 / 100
1927·Comedy / Romance·1h 12m

IT

“A salesgirl with plenty of 'it' pursues a handsome playboy.”

A flapper shopgirl woos her rich boss with animal magnetism -- the captivating personal quality otherwise known as "it."

Above the Line
Clarence G. Badger, Josef von Sternberg·DirectorHope Loring·WriterLouis D. Lighton·WriterOsmond Borradaile·Assistant CameraE. Lloyd Sheldon·Editor
Cast
Clara Bow·Betty Lou SpenceAntonio Moreno·Cyrus Waltham Jr.William Austin·Monty MontgomeryPriscilla Bonner·MollyJacqueline Gadsden·Adela Van NormanJulia Swayne Gordon·Mrs. Van NormanElinor Glyn·Madame Elinor GlynElmo Billings·Office Boy (uncredited)Lloyd Corrigan·Yacht Cabin Boy (uncredited)Cheryl Holt·Baby (uncredited)
Full Crew
(18 credits)
Directing· 2
Clarence G. Badger·DirectorVernon Keays·Assistant Director
Writing· 5
Hope Loring·WriterLouis D. Lighton·WriterElinor Glyn·StoryGeorge Marion Jr.·WriterElinor Glyn·Adaptation
Camera· 2
Osmond Borradaile·Assistant CameraCliff Shirpser·Assistant Camera
Editing· 1
E. Lloyd Sheldon·Editor
Art & Design· 2
Travis Banton·Costume DesignHoward Greer·Costume Design
Production· 5
Clarence G. Badger·ProducerElinor Glyn·ProducerJesse L. Lasky·Executive ProducerAdolph Zukor·Executive ProducerB.P. Schulberg·Associate Producer
Other Departments· 1
H. Kinley Martin·Cinematography
By the Numbers
80.8
OF 100
Master Score
7.2
OF 10
IMDb
88%
CRITICS
Rotten Tomatoes
—
Worldwide Gross
0
Oscar Wins
Where to Watch

THE AVAILABILITY MAP

The canonical record of where this film lives across the streaming map.

Provider Index In Progress

Streaming, rental, and purchase availability for this title is being ingested from the TMDB watch-providers feed and will appear here once the next catalog refresh runs. Until then, the canonical source links below remain the fastest route.

Find on TMDB
Poster DNA

THE VISUAL DECONSTRUCTION

A bespoke vision agent's reading of the design language behind It's key art.

Dominant Palette
3 colors
#000000
#F4E375
#A50000
Mood
Eerie, Ominous
Composition
Centered
Era
2010s
Visual Style
Photographic

“A young child in a yellow raincoat and green boots stands in a puddle, facing away from the viewer. Above and behind the child is a red balloon held by a pale, ”

horror
Key Elements
Red BalloonYellow RaincoatGreen BootsPuddle
Atmosphere
Dark, Suspenseful
Color Mood
Dark
Setting
Urban
Design Score
8/10
More Like This

THE NEIGHBORHOOD

Neighboring films in the catalog's similarity graph.

Keep Going

THREE WAYS DEEPER

Auteur
AUT
MORE BY CLARENCE G. BADGER, JOSEF VON STERNBERG

Every catalog entry where Clarence G. Badger, Josef von Sternberg is credited as director.

Open
Family
GEN
MORE COMEDY

Top-ranked films inside comedy, sorted by master score.

Open
Era
DEC
MORE FROM THE 1920S

The best films of the 1920s, ranked across every available metric.

Open
View on IMDbView on TMDBCatalog
HOLLYWOOD METRICS

The definitive mathematical oracle for cinematic success and creative script intelligence.

74,000+ Films100 Years1.1M+ Reviews
PRODUCT
  • Dashboard
  • Pricing
  • Script Analysis
  • News
  • Analytics
  • API
COMPANY
  • About
  • Privacy Policy
  • Terms of Service
CONNECT
  • 𝕏X / Twitter
Get Started Free →
© 2026 Hollywood Metrics. All rights reserved.Powered by bespoke agents and autonomous agentic workflows