CHEVOLUTION
“The image that launched a thousand t-shirts…”
Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.
Full Crew(2 credits)
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THE VISUAL DECONSTRUCTION
A bespoke vision agent's reading of the design language behind Chevolution's key art.
“The poster features a black and white portrait of a man with long, wavy hair and a beret, framed within a red square and a film strip. The man is looking slight”
THE NEIGHBORHOOD
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