PINK RIBBONS, INC.
“Capitalizing on hope.”
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Full Crew(1 credit)
THE AVAILABILITY MAP
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THE VISUAL DECONSTRUCTION
A bespoke vision agent's reading of the design language behind Pink Ribbons, Inc.'s key art.
“A pink ribbon, representing breast cancer awareness, is prominently displayed on the left side of the image, extending from the top left corner towards the bott”
THE NEIGHBORHOOD
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